By all accounts, Marshawn Lynch is the real deal. Overshadowed last season by Heisman winner Reggie Bush, the Cal running back is himself ranked among the leading candidates for this year's trophy, and is the chief reason some believe the Golden Bears will challenge the dynastic Trojans for the Pac-10 title.
Big-time recruits who turn into big-time players, as Lynch has done, are the dream of college coaches throughout the country. Without a draft like the NFL, and subject to rules that can put a school on probation for giving a kid a sweatshirt, it takes a special kind of magic for a coaching staff to attract the talent required to win in major college football. Getting a Marshawn Lynch to play at your campus in return for a scholarship is like winning the lottery.
It is thus no wonder that University of Tennessee spends on the order of $800,000 (see sidebar) per year recruiting football talent. And had they, and not Cal, obtained the services of Lynch, every penny of their recruiting budget would have been money well-spent. One Lynch equals a huge return-on-investment.
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